Google Panda is the latest Google’s search algorithm. The main aim of the algorithm is to promote the high-quality content site by damming the rank of low-quality content sites. Since the release of this algorithm, many websites are been affected. If the rumours are to be believed, the affected company cannot do anything to recover the traffic or the rankings. Every Digital Marketing company have to make sure that the content they post should not be of lower quality.Basically, Google Panda is a content quality filter. If the quality of the content is poor then it will not be able to improve the ranking in the Google’s search engine. Here are some of the essential tips for the company to prevent making lower quality content.
Primary Focus Should Be on Unique Content
As it is a fact that the panda is aimed at improving the content. So it becomes vital that the company should not steal or copy the content from the other websites or else the google panda will blacklist the company.
The company should not just copy or rewrite the content from the other websites but instead, they should opt-in creating their own content and idea. This is the most basic SEO tip which every company should keep in mind.
Monitor the Panda Updates
When there is a massive fall in the traffic then it is a sign that the website is affected by the Panda. In these case, the sites can implement the changes or they can ask the google to restore the updates. After been blacklisted by the panda sites has to wait for a while because panda only updates periodically. So whenever there is an update in the google panda then it a gentle reminder that doesn’t be evil.
Discrete out the low-quality content
The first thing a website can do is to separate out the auto-generated content. Sites can block all the low-quality content to prevent it from downgrading the ranking of the entire website. Those low-quality content can cause the algorithm to take action even if the rest of the content is unique.
Limit the Advertising
Sure the advertisements generate revenue and no one likes to cut them off. Websites can use advertisements wisely like it is better to have 2 sponsors at $5k rather than 10 sponsors at $500. These way the content will also look good and it will also improve the user experience.
Easy To Navigate Website
The company should make sure that the website is easy to navigate and accessible. Sites will also be blacklisted if they fail for UX practices such as slow load times, move from page to page or very difficult to navigate. To avoid this, the company should make websites very simple and load time should be optimized. Digital marketing services work efficiently to make the website easy to handle.
Follow the above guidelines to make sure that the websites are not affected by the Google Panda as once if it gets blacklisted than it will be very difficult for the websites to get clearance from the Google.